A studio of integrated marketing communications
Cultural experiences,
We help brands launch cultural projects by bringing together strategy, collaborations and production.
Selected projects
SOANA
Bangkok Creative Culture Series - SOANA 001
An immersive event series where music sets the atmosphere, fashion becomes action, and guests take part in creating new works of art. First edition - SOANA 001.
What we do
Our services
Cultural work for brands - launch experiences, programming and content series, strategy and consulting.
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We develop events as part of the brand's communication strategy. We start with the task: present a product, attract a new audience, develop partnerships or support a long-term program. Together with the client's team we define what result is needed and how to measure it.
Concept, program, technology and content are chosen with the brand's character and the audience's interests in mind. Performance indicators, data collection methods and areas of responsibility are agreed upfront - so that after the project we can assess its contribution to the overall campaign and define next steps.
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We work with brands in lifestyle, fashion and hospitality. We develop digital and SMM strategies, plan communications across media and social networks, and create content for launches and the brand's ongoing presence.
For premium and mass-market brands we choose themes, formats and a tone of voice that fit the positioning and the audience's interests. We create materials that give people a reason to save a post, share it or learn more about the brand.
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We plan digital campaigns around the brand's concrete tasks: raise awareness, support a launch or drive inquiries. We define the audience, choose channels and formats, allocate the budget and agree on performance indicators with the client's team.
During the campaign we analyze the results and adjust placements, messages and content based on the audience's response.
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We develop integrated campaigns in which advertising, PR, events, digital and social media all work toward the brand's common task. We define the core message and the role of each channel - from the first encounter with the product to purchase and repeat interaction.
We adapt the campaign idea to each format: an event, a publication, a video or an ad placement. We agree on the content and the sequence of touchpoints, so the audience recognizes the brand, receives the right information and understands the next step. We work together with the client's team and other agencies, keeping the campaign's overall logic.
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We develop collaborations between brands and authors, opinion leaders and media personalities. We select participants based on their audience, reputation, the content of their publications and their fit with the brand.
The format is defined by the task: joining an event or a private dinner, speaking at a press event, co-created content or long-term ambassadorship. We lead the negotiations and agree on terms, materials and usage rights. We make sure agreements are fulfilled and evaluate results against pre-agreed indicators.
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We develop concepts and a visual language for campaigns and events. We translate the brand's task into an idea that defines the content, the design and the audience's experience.
We adapt it to every format: invitations, digital materials, space design, wayfinding and content. We keep the brand recognizable and make sure every detail reveals the project's intent.