Chak Woo

About

Who we are

We are a studio of integrated marketing communications.

We help brands and agency teams launch cultural projects, develop partnerships and build communications across music, art, fashion and urban culture.

We develop communication platforms and campaigns, create events and content, and bring in artists and authors. Live experience, PR, digital and social media are combined around a concrete brand task - present a product, reach a new audience or create a reason to talk.

We work directly with brands and in partnership with agencies. We can lead a whole project or take responsibility for a single direction - with the scope of work, roles and result criteria agreed upfront.

Strategy · Communications · Design · Production

Team

Our team brings together specialists with more than six years of experience in marketing. We understand the tasks of brand and agency teams: preserve the idea of the campaign, account for the cultural context and coordinate everyone involved in the project.

Working with us, it is clear who is responsible for concept, communications and production, which decisions require approval and what the client receives at each stage. We discuss constraints upfront, ground our proposals and keep the client's team updated on changes.

Our values

  • Music, film, art, sport and nightlife are part of our lives beyond projects. We go to intimate screenings and big festivals, meet authors and organizers, and watch what draws people in and makes them come back.

    This experience helps us propose the right formats and partnerships to brands: understand the context, choose the right participants and find ideas that answer the project's task and the audience's interests.

  • We study changes in culture, media and audience behavior: which topics resonate, how people choose content and which formats they want to take part in. We assess what stands behind a growing interest and how closely it connects to the brand's task.

    These observations help us choose campaign themes, partners and ways of communicating. For every idea we need to understand why it fits the brand - and what will give the audience a reason to pay attention.

  • We develop the team's competencies and study new tools for working with content, digital campaigns and live formats. We assess how they apply to the brand's task: how they help unfold the idea, engage the audience or measure the result.

    We bring together the experience of specialists in strategy, communications, design and production - so that a campaign is developed with both the intent and the conditions of its realization in mind.

  • The studio's leads take part in the key decisions on every project: they refine the task together with the client, set the direction of work and coordinate the team. Their experience helps evaluate proposals with the brand's goals, budget, timeline and conditions of realization in mind.

    For the client this means direct access to the people who make decisions and answer for the studio's work.